The story of how LIFX began is this weeks episode of State of Electronics. Three guys (Phil Bosua, Andy Gelme and John Bosua) got together at Hack Melbourne (CCHS) http://www.hackmelbourne.org and prototyped what would become a wifi controlled light bulb. At that time, it hadn’t been done before. A timely confluence of things allowed this to happen – smart phones, apps, cheap & efficient LED’s, wifi modules and an idea. They ran a very successful kickstarter campaign in 2012 and raised over 1.3 million dollars in the process. That allowed them to overcome many engineering hurdles and set course for China to find a suitable factory. In this video, we speak with John Bosua, Andy Gelme and Marc Alexander.
Marc was the first hardware engineer and former CEO of LIFX (now chief product & technology officer at LIFX) who, together with the team, overcame heat issues, wifi chip selection, factory selection and more. This episode looks into the founding years of a bright startup company, who created a category in lighting and a dream in the process. From humble beginnings in Melbourne Australia to becoming a global player in the world of domestic lighting, LIFX is a great beacon for those who want to follow in their path. In a followup episode, SOE will tour the LIFX production line and learn how an idea can be manufactured at scale. For more about LIFX visit
For more about LIFX visit https://www.lifx.com